About Sam

Howdy! I'm Sam. I cook all sorts of stuff.

Pig & Rooster BBQ started under my backyard patio in South East Queensland with a cheap pellet smoker, little to no BBQ knowledge, and an absolute love for smoked meats. A few years on, it's my home of simple low-and-slow cooking, no fluff, no bs, and a little bit of the factual science of why it tastes so good.

These days it's bigger than BBQ. You'll find all sorts of cooking methods here. From slow cooking recipes, to ninja creamis. I just love eating.

Sam Herbert at his offset smoker
190K+
Combined social following
119K
TikTok · likes
44K
Instagram · @pigandroosterbbq
AU-first
Brisbane based, Australia focused
Work with me

I take briefs well beyond the smoker.

BBQ built the audience, but the work spans food, family and the Australian home. If your brand lives anywhere near the kitchen, the backyard or the weekly shop, there's probably a way to tell that story well.

BBQ & fire cookingFood & recipe developmentFamily & everyday cookingAppliances & hardwareGrocery & supermarketLifestyle
Brands I've worked with
Our CowFyr RepublicGrill SocietyHeavenly HellCapilano

Let's talk.

Integrated video, recipe development, ambassadorships and owned-channel placements — across YouTube, Instagram, TikTok, this site and The Backyard Journal.

AudienceAU-skewed, 25–54, home cooks
FormatsLong-form, shorts, written, live
ManagementSlick Management
Get in touch sam@samherbertcooks.com.au